Advanced Diploma of Marketing and Communication
68 CRICOS providers offer this course to international students in 9 Australian cities. Typical tuition for the whole course is AUD $6,000 - $22,500, and it usually takes about 2 years.
- Typical tuition, whole course
- AUD $6,000 - $22,500
- Course length
- 8 mo - 2 yrs
- Providers
- 68 providers
- Cities
- 9 cities
Typical = the middle 80% of CRICOS tuition fees across providers. Full range AUD $5,768 - $36,000. Fees change, so confirm with the provider.
BSB60520 · Marketing
What it prepares you for
The national register links it to 7 job titles, listed below.
You complete 12 units: 4 core and 8 electives chosen by the provider.
From the national register
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
What you study
4 core units every student completes, plus 8 electives chosen by the provider. Unit names as listed in the official qualification.
- BSBMKG621Develop organisational marketing strategy
- BSBMKG622Manage organisational marketing processes
- BSBMKG623Develop marketing plans
- BSBTWK601Develop and maintain strategic business networks
Where it can take you
Typical jobs for this qualification, as listed on training.gov.au.
Client Services Executive
Client Services Executives oversee customer service and public relations activities. They deal directly with clients, handling complex cases and maintaining good client relations. They keep clients informed of the latest business developments. They may participate in market research and provide assistance to the marketing team.
Marketing Director
Marketing Directors develop and direct the implementation of short- and long-term marketing programs. They ensure the provision of marketing materials and press connections. They analyse research into the state of the market, public relations, media relations, product information and company history, and use this to develop marketing strategies.
Advertising Account Director
Advertising Account Directors plan and coordinate advertising campaigns. They set campaign goals and milestones, and are responsible for devising a company or product image and creating an overall strategy to disseminate it.
Client Services Director
Client Services Directors plan and advise on strategies to maintain a company's client base. They identify and establish new contacts and markets for products, advise managers and marketing teams, and monitor employee-customer relations. They oversee the implementation of programs to improve employees' awareness of customer service policies and practice.
Marketing Strategist
Marketing Strategists devise and implement marketing strategy and coordinate the development of promotional material. They liaise with sales teams to ensure marketing and sales strategies are in place, create sales training programs, develop and implement direct marketing programs, and provide reports and updates to the Marketing Director.
Advertising Account Planning Manager
Advertising Account Planning Managers oversee the process of collecting, analysing and reporting on market data, to provide background information for marketing or public relations activities.
Marketing Manager+1 more role
Levels in the same field
Many students start lower and move up: a Certificate IV or Diploma can lead into a Bachelor degree, often with credit for what you have already studied.
- 01Certificate IVCertificate IV in Marketing and Communication93 providersAUD $6,000 - $16,000
- 02DiplomaDiploma of Marketing and Communication85 providersAUD $6,000 - $18,500
- 03Advanced Diploma · This courseAdvanced Diploma of Marketing and Communication68 providersAUD $6,000 - $22,500
- 04Associate DegreeAssociate Degree of Business (Marketing)2 providersAUD $39,968
- 05Bachelor DegreeBachelor of Business (Marketing)14 providersAUD $48,000 - $114,900
- 06Grad. CertificateGraduate Certificate in Marketing10 providersAUD $13,520 - $24,480
- 07Grad. DiplomaGraduate Diploma in Marketing5 providersAUD $46,275 - $49,900
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