Certificate IV in Marketing and Communication

• Media Planner

  Media Planners schedule and purchase advertising space on television, in print media, on the radio, or in outdoor advertising spaces. They act as an intermediary between clients and sellers of advertising space, and negotiate advertising spaces which will reach the target market. They research audiences and the current state of the market.

• Community Relations Team Leader (Local Government)

  Community Relations Team Leaders (Local Government) work within local government focusing on the organisation's contact with the community. They may conduct public educational presentations, develop and organise public education programs and establish co-operative arrangements with other organisations.

• Direct Marketing Officer

  Direct Marketing Officers run direct marketing campaigns, which aim to promote products and services directly to consumers through mail, electronic communications, and the press. They prepare briefs; liaise with clients and suppliers; help to manage the production process; and analyse and report on the outcomes of campaigns.

• Assistant Advertising Account Planner

  Assistant Advertising Account Planners help to analyse market data, providing background information for advertising campaigns. They conduct surveys and studies, and gather data. They provide creative teams with reports containing background information for a product or service, the marketing strategy, and the target audience. They collect sales data to evaluate the effectiveness of a campaign.

• Public Relations Officer

  Public Relations Officers develop, implement and evaluate the strategies an organisation uses to present itself to the public, its clients, or stakeholders. They monitor public opinion; provide advice to staff; respond to enquiries from the public or media; arrange media and promotional events; and produce press releases, in-house magazines and newsletters. They may be involved in lobbying activities on behalf of interest groups.

• Sales Administrator

  Sales Administrators carry out complex marketing, client relations, and business analysis duties. They lead sales teams; collect and analyse sales and market data; and arrange advertising scheduling and production.

Assistant Account Manager (Advertising)Marketing OfficerCopywriterAdvertising Account CoordinatorMarket Research AssistantAnalystMarketing CoordinatorPromotions Assistant ManagerMedia Assistant+9 more roles